Escaping the Build Trap

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Delivery Time 12 - 14 Business days

We've all found ourselves in the build trap at one time or another. Sometimes that's ok. When you're already well informed about your customers and your market, and you're staring at a huge backlog of features to build, what's left to do but build them?

But when the product's out there, and you're ready to figure out the next best problem to solve, that's when it's time to escape the build trap with Mellisa Perri's effective product management techniques.

"Companies end up in the build trap when they misunderstand value. Instead of associating value with the outcomes they want to create for their businesses and customers, they measure value by the number of things they produce."

- Melissa Perri, Escaping the Build Trap